Professional Research Papers Features

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Richard Wright 20th Century Man - 2201 Words

Yeeun Kim Professor Ruiz English 211 2 November 2014 Richard Wright: 20th Century Man The era of modernism is roughly marked as the last quarter of the 19th century and the first quarter of the 20th century. Shortly thereafter, the Harlem Renaissance fanned into flames during at the last decade of the modern period, in the 1920s. Richard Wright, the author behind the novel Native Son, was just about Bigger’s age (20) at the end of literary modern period and at the hottest point of the Harlem Renaissance. There is reason, then, to believe that Native Son is a direct product of these times and is, therefore, characterized with the popular thoughts of the era. These revolutionary thoughts are exactly what Richard Wright employed to portray the African American plight, analyze their condition, and to justify their criminality. In particular, the modern development that came to Bigger’s defense was the branch of sociology called critical theory that combines history, sociology, and a need for change as developed by Max Horkhei mer. The period immediately preceding the publication of Native Son fertilized the mental faculties of America into viewing the environment as being responsible for its inhabitants. This is the focus of sociology. It is the study of social behavior spanning from its origins, development, organization, and institutions. In â€Å"American Sociology Before World War II† from the Annual Review of Sociology, Don Martindale explains that sociology found its place inShow MoreRelatedBlack Writers of the 20th Century Essay975 Words   |  4 Pagescommunicating ideas. This became even more important during the 20th century, when many people were trying to persuade others or share their emotions and histories. The black movements in the United States made use of this tool, many authors coming out and becoming part of the fabric of society. Three authors in particular, Ralph Ellison, Langston Hughes, and Richard Wright became some of the most influential and important writers of the 20t h century, owing to their own history and life experiences to giveRead MoreAnalysis Of Richard Wrights Interpreter Of Maladies951 Words   |  4 Pagesnot limited to only immigrants; African Americans living in the Southern United States throughout the 20th century dealt with similar struggles such as civil injustice, institutionalized racism, and lack of economic opportunity. Their experiences with discrimination emphasize the powerful ramifications of slavery, unfair Jim Crow laws, and racial tension. In an effort to explore these ideas, Richard Wright’s autobiography, Black Boy, describes the troublesome journey of himself, a young African AmericanRead MoreCritical Themes Of Black Boy By Richard Wright855 Words   |  4 Pagesautobiography of Richard Wright, a renowned black American writer of the 20th century. Black Boy is more than just a narration of the childhood experiences of Richard Wright. Instead, it highlights the quest for self-affirmation and identity of the black people. The themes covered in this book are so diverse and universally applicable. In each chapter of the book, Wright recounts nostalgic and painful memories about his background that influenced his transformation to the great man that he eventuallyRead MoreDoes The Color Of Your Skin Define Your Identity?1694 Words   |  7 Pages Does the color of your skin define your identity? Despite the abolishment of African-American slavery in the United States in the late 19th century, black individuals during the 20th century were still subject to unequal treatment due to the color of their skin. Racism was alive and just like a disease, it spread rapidly and affected the way black individuals were treated during this time period. As these black individuals attempted to live their lives freely, they entered a time period where JimRead MoreRichard Wright s Native Son2272 Words   |  10 PagesThe era of modernism is roughly marked as the last quarter of the 19th century and the fir st quarter of the 20th century. Shortly thereafter, the Harlem Renaissance fanned into flames during at the last decade of the modern period, in the 1920s. Richard Wright, the author of the novel Native Son, was just about Bigger’s age (20) at the end of this period, which was also the hottest point of the Harlem Renaissance. One of these many revolutionary developments during this time was the branch of sociologyRead MoreThe Ethics Of Living Jim Crow865 Words   |  4 Pageshow those laws deeply affected those affected by them and I still see this as an issue today. I think that it is crucial to understand that these laws indirectly still affect people to this day, even after being abolished years and years ago. In Richard Writes essay, The Ethics of Living Jim Crow: an Autobiographical Sketch, we see him struggle just doing daily activities in his life. Although the Jim Crow laws are no longer in place, it does not mean that it does not have an effect on todays worldRead M oreThe Wright Brothers1844 Words   |  8 Pagesintellectual interests; to investigate whatever aroused curiosity† (Wright). This is exactly what the Wright Brothers had done in 1899, they have investigated whatever aroused their curiosity. The Wrights Brothers; Wilbur born in 1867 and Orville born in 1871, they invented the first airplane that is controlled by man. They were inspired in 1878, when their father gave them a toy helicopter that had a rubber band connected to make it fly (â€Å"Wright Brothers†), something so simplicity sparked their curiosityRead MoreThe American Dream By Edgar Allan Poe1476 Words   |  6 Pagesautomatically think of a dark short story, or two, from his collection of works. But how many authors are there which give strong visualization and experiences that not many individuals may get the chance to examine in their life? Around the early 20th century, African Americans were slowly progressing into being intergraded in society as citize ns of America. As there were many complications with this adjustment, African Americans were held back from living what everyone else would call â€Å"The AmericanRead MoreNative Son- Critical Analysis1834 Words   |  8 PagesJazmin Vera 3/28/2012 AML-4607 Professor Heather Russell Racism and the Oppressed Black Man—Bigger Thomas In 20th Century African-American Literature, the students were instructed to write a critical analysis on one of five texts reviewed throughout the course. This paper will provide an analytical approach on the concept of race and identity as reflected in, Richard Wright’s, Native Son. Bigger Thomas’ instinct for survival plays a key role for the reasons behind his actions in thisRead MoreWhy is Alexandre Dumas Famous?1100 Words   |  5 Pageshad an impact on me like the great Alexandre Dumas. His style of writing is one that has lived with me in some dark times. Especially his novel The Three Musketeers, about a young man in a big city and the hardships he faces to achieve his dream of fulfilling his destiny of becoming a musketeer, has made me into the man that I am today. As every time, I am in a dark, sad place, I remember dArtagnans drive and the brilliant writing from Alexandre Dumas and all of a sudden, I feel better about myself

Integrated Marketing Communications Manufacturing Companies

Question: Discuss about the Integrated Marketing Communications for Manufacturing Companies. Answer: Situational Analysis: In order to evaluate the integrated marketing communication strategy implemented by Red Bull it is necessary to investigate the situational analysis of the company. In order to do so at first the internal analysis of the company will be conducted and in the next step the external analysis will be done. Internal analysis: Red Bull is considered among one of the largest and most famous energy drink manufacturing companies. The blue and silver can have become an iconic symbol of the vitality while helping the people during the working and playing hours (Hall et al., 2016). The catchphrase of the company is Red Bull gives you wings signifies the statement that depicts the message an energy drinks manufacturing company wishes to portray. The Red Bull brand first came into existence during the year 1984, while the first product of the company was launched in the year 1987 pioneering itself in the market for energy drinks. The drink is produced by using a number of ingredients such as caffeine, carbohydrates and essential vitamins (Baetzgen Tropp, 2013). These constituents are claimed be helpful in generating physical endurance, improvements in the reaction along with concentration and speed in the performance. The slogan of advertisement of the company Red Bull gives you wings has been effective in generating awareness and popularity about the drink in the market. It has been observed that the drink is very popular among men; the consumer group of the company consists of students, athletes, night club hoppers and those who are in need of lift till late at night (Ijabadeniyi et al., 2015). Over the passage of time the company has established itself across the world and, made available the drink across 162 countries as per the data available till 2010. The most crucial Microeconomic factor that the company is faced with is the major number of competitors in its genre. The competitor base of the company ranges from 300 newly established corporations to a massive company like Coca Cola Company and Pepsi Co, Rockstar International and Hansen Natural. However, these so called massive corporations do not hold massive shares in the market for energy drinks. However, Red Bull will have to keep the pace with its competitors in order to maintain the lead (Ryan, 2014). Competitors of the company provide alternative taste to select as compared with the line of products of the Red Bull. In addition to all these established companies like Coca Cola and Pepsi Co possess extensive and efficient networks of distribution and also possess well-established brand names. External Analysis: In order to analyze the external macroeconomic factors of the company PEST analysis tool will be used. PEST analysis is an analytical tool that analyses the Political, Economic, Social and Technological factors that affect the company externally. Politically, as the demand for energy drinks is increasing along with the awareness about the side effects of drinking these drinks. The governments of the respective countries may device plans for these highly caffeinated drinks to be tested clinically. In such a situation when the government imposes safety regulations over the drink, the sales of Red Bull may fall. As the number of cans sold is affected. Some of the countries have even banned the Red Bull because the administration of those countries think that the drink possesses thereat to health and safety (Jankovic, 2012). However, some of the countries have accepted the use of Red Bull an a popular energy drink. In the context of economic factors it is quite likely that the consumers will cut down the consumption of Red Bull whenever there is price inflation. This is because due to the inflation the disposable income of the consumers will go down significantly. In case of social factors the younger generations are faced with different possibilities of different sports and routes to entertainment. In this aspect Red Bull has always projected the product as an ideal drink for the youth and this is the perfect promotional mix adopted by the company. This may lead to an increase in the sales of the product (Jankovic, 2012). With the significant advancements in the social media and technological factors Red Bull will have to design its communication strategies as well as the promotional tools to become more relevant (Jackson et al., 2014). This will in turn help the company in the advertising activities and the promotion of the products and thereby providing a new avenue to communicate with the consumers. SWOT Analysis: SWOT analysis is also an analytical tool that examines the internal strengths and weaknesses of the company along with the external opportunities and threats. Strengths: If measured in terms of the brand equity Red Bull is the worlds leader in the market of energy drinks. The energy drinks are exclusively produced in Australia and are exported to more than 100 countries around the world. The company also enjoys an extraordinary sales and thereby dominates the market of energy drinks by holding 70% share of the entire worlds market for energy drinks (VerÄ iÄ  VerÄ iÄ , 2015). The marketing efforts put by the company are also very impressive. The marketing campaigns of the aims at the young professionals between the age group 18-25. Weaknesses: The basic weakness of the company is that it does not hold a patent for the recipe it uses for producing the energy drink. Therefore, its competitor may easily copy its recipe and enter the market (Rogers, 2014). The product line of the company is very limited, it only produces energy drinks and with a variety of sugar free. If there is a fluctuation the market it will be hard for the company to persist in the market of soft drinks. Opportunities: If Red Bull extends the product line it will definitely help the company to flourish in near future. As the competitors who are new to the market will have to incur a huge cost for marketing and promotional activities and Red Bull is already a well-known brand in the market (Grohs Reisinger, 2014). The company should also license its patent. This will help to reduce the competition faced by the company in the market. Threats: However, the media has reported that Red Bull contains the ingredients that are harmful for the health. This will lead to a significant decline in the sales of the company (Beck, 2014) . Competition is also one of the major threats faced by the company. The major competitors of the company are large established corporations as Coca Cola and Pepsi Co. From the above analysis the market problems and market opportunities faced by the company can be identified. In the next section these are stated. Market problems and Opportunities: Red Bull is considered as the King of the energy drinks market. Currently the company possesses more than 43% market share globally. As the market for soft drinks is growing extensively it is expected that the company flourish in near future. However, as the society is becoming more and more affluent the behavior of the buyers are also changing (Halkias Komodromos, 2016). Here in this report it is identified how Red Bull could address and mitigate the needs of the existing as well as the potential customers. As there are new entrants in the market with their new marketing strategies and gimmicks, it results in a creation of too much clutter and therefore makes it harder for the company to maintain its image in the minds of the consumers (Huang, 2016). Therefore, the company should efficiently design new marketing and communications strategies to compete in the market. The image that the company imposes on the mind of its audiences as a reliable and dependable brand of energy drink, it could not compel the buyer to buy its products. Therefore, the company should again increase the communication with its existing as well as potential buyers to influence their purchase decision. The objectives of Marketing Communication Campaigns: Red Bull Flux is a new product introduced by the company as the company has planned to extend its product line. The broad marketing objective before the company was to identify the new product as an exciting flavor of the Red Bull line of products. While increasing the brand awareness the company is aimed at influencing the purchase decision of the buyers along with compelling them to shift to the Red Bull products (Pagani et al., 2015). The marketing objectives of the company were to increase the can sales of the new product by 1500000 by the end of the financial year. Moreover, to achieve 10% share in the Singapores market for energy drinks. The communications objectives of Red Bull was to held Red Bull Flux as the original alternative of Red Bull as a sugar free drink. in doing so the company also tried to divert the attention of the buyers from the products produced by its competitors. The sale of existing energy drinks produced by Red Bull will be increased by 70% by using effective Integrated Market Communication plans. It will be achieved by using the hierarchical effects of communication, knowledge, preference and choice of the consumers and the conviction to purchase the product. These are also well-aligned with the Integrated Marketing Communication plans from the very beginning (Baetzgen Tropp, 2015). The Integrated marketing Communication model used by the Red Bull is well efficient and it addresses the targeted and focused customer groups of the company in an efficient manner. It is conducted by using the media that is by integrating television; radio broadcast along with printed advertisements. The printed advertisements will include advertising in the magazines and newspapers (Baetzgen Tropp, 2015). By integrating these media along with the posters and bill boards the company will be able to attract the targeted customer base quite efficiently. Hence the integrated marketing communication model of Red Bull is quite efficient and effective in attracting and mitigating the needs of the customers. Conclusion: In order to conclude it can be said that the report has effectively addressed all the issues regarding the integrated marketing and communication plans of Red Bull. It has effectively evaluated the need of implementation of integrated marketing communication plans and the effectiveness of the implemented plans as well. While conducting the study a wide range of literature relevant to this topic has been reviewed and this has helped to gain a broader knowledge about the marketing communications of Red Bull. In the light of the knowledge gained while conducting the study the integrated marketing communication strategies applied by the company is evaluated. It has been observed that though the communication strategy applied by the company is efficient it is also necessary for the company to look after extending its product and changing its communications strategies accordingly. Reference List: Baetzgen, A., Tropp, J. (2013). Owned Media: Developing a Theory from the Buzzword.Studies in Media and Communication,1(2), 1-10. Baetzgen, A., Tropp, J. (2015). How Can Brand-Owned Media Be Managed? Exploring the Managerial Success Factors of the New Interrelation Between Brands and Media.International Journal on Media Management,17(3), 135-155. Beck, A. (2014). Integrated marketing communication and the developing marketing technologies for small business. Grohs, R., Reisinger, H. (2014). Sponsorship effects on brand image: The role of exposure and activity involvement.Journal of Business Research,67(5), 1018-1025. Halkias, D., Komodromos, M. (2016). Social media and the practice of marketing public relations in Cyprus.International Journal of Technology Enhanced Learning,8(2), 103-113. Hall, A., Conway, T., Betts, P., Parker, C. (2016, June). From economic man to connected consumers. In4 th International Conference on Contemporary Marketing Issues ICCMI June 22-24, 2016 Heraklion, Greece(p. 53). Huang, G. (2016). Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective.Journal of Promotion Management, 1-19. Ijabadeniyi, A., Govender, J. P., Veerasamy, D. (2015). The Influence Of Cultural Diversity On Marketing Communication: A Case Of Africans And Indians In Durban, South Africa.International Business Economics Research Journal (IBER),14(6), 869-882. Jackson, M., Harrison, P., Swinburn, B., Lawrence, M. (2014). Unhealthy food, integrated marketing communication and power: a critical analysis.Critical public health,24(4), 489-505. Jankovic, M. (2012). Integrated Marketing Communications and Brand Identity Development.Management (1820-0222), (63). Pagani, M., Goldsmith, R., Perracchio, A. (2015). Standardization vs. adaptation: consumer reaction to TV ads containing subtitled or English dubbed ads.International Journal of Advertising,34(4), 702-714. Rogers, G. C. (2014). Red BullIt Gives You Wings! An Examination of the Emotional Experiences That Drive the Brand for the Popular Energy Drink.Journal of Integrated Studies,5(1). Ryan, D. (2014).The Best Digital Marketing Campaigns in the World II. Kogan Page Publishers. VerÄ iÄ , D., VerÄ iÄ , A. T. (2015). The new publicity: From reflexive to reflective mediatisation.Public Relations Review.

The XYY Syndrome Essay Research Paper subject free essay sample

The XYY Syndrome Essay, Research Paper capable = Intro to Biology rubric = XYY Syndrome documents = XYY Males Xyy Syndrome is a rare familial upset which affects males due to an excess Yttrium chromosome. Healthy males have 46 chromosomes including one Ten and one Y chromosome. Work force with XYY syndrome have 47 chromosomes, two of which are Y chromosomes. It is non known why the excess Y chromosome occurs. The upset is present at birth and is estimated to happen in one out of every one thousand unrecorded births. In really rare cases, the syndrome has been passed from male parent to boy, but in most instances heredity can non be established. The features of XYY syndrome are frequently really elusive and do non bespeak and serious chromosomal upset. Therefore, males with this status are often undiagnosed or misdiagnosed. The primary symptoms include tall or really tall tallness which becomes apparent at the age of five or six, and terrible cystic acne during adolescence. We will write a custom essay sample on The XYY Syndrome Essay Research Paper subject or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Lower than mean intelligence and/or behavioural jobs, such as an explosive pique, aggressive or noncompliant actions, or sometimes antisocial behaviour are other symptoms. Some persons with this upset may besides hold linguistic communication troubles or psychosexual jobs. XYY Syndrome is frequently undiagnosed until trials for other medical grounds are performed. Other than being remarkably tall and/or holding behavioural jobs, in many instances, these male childs or work forces appear normal. Physical features of XYY Syndrome may include an exceptionally long caput with a somewhat protrusive brow, long custodies and pess, long ears, mild indenture of the sternum, and/or big dentitions. Poor thorax and shoulder musculus development is besides common. Even though males with this syndrome are big, they tend to be weak and uncoordinated. Some may hold a all right intentional shudder, such as agitating custodies when the attempt to imbibe a glass of H2O. Occasionally, a bony formation across the articulations in the two castanetss of the forearm ensuing in the stiffening of the affected articulations may happen. Other occasional symptoms are undescended testiss, a little phallus, or an gap located on the bottom of the phallus. For a long clip it was thought that XYY Syndrome persons had aggressive inclinations frequently associated with condemnable behaviour due to the excess Y chromosome. Epidemiologic surveies suggest that one out of every 35 institutionalised male juvenile delinquents has XYY Syndrome. However, it is now believed by some research workers that this behaviour is non due to the excess Y chromosome, but instead to the lower than mean intelligence and instruction degrees of these work forces. More research is needed to understand the function of this chromosomal abnormalcy on behaviour.